Packaging Artwork and Labelling: a hidden nerve centre of your operation

Packaging Artwork and Labelling: a hidden nerve centre of your operation

Pharma and healthcare companies are currently facing many challenges from operating in the global market. Organisations are launching new products and expanding into many new markets resulting in a more complex product portfolio. Added to this, they need to interact with many different stakeholders such as governments, purchasing groups and regulatory organizations from all around the world. Companies need to recognise the growing complexity on their organisation and the impact on their resources.

Maintaining a high focus on patient safety and strong corporate reputation is essential to keep and win new business. Companies need to maintain trust with authorities and customers to enable them to be in the position to offer and further develop innovative pharmaceutical treatments.

Artwork errors represent one of the largest sources of pharma recalls. Therefore, the organisation has to give special attention to the packaging artwork and labeling process.  They need to ensure they have the right capabilities in place to enable the effective creation and adaptation of texts and graphics, meeting the regulatory requirements of dozens of countries with different languages.

And this is where the biggest challenge lies, being able to orchestrate all the related activities with the right process design, good technological systems in multiple facilities and with different suppliers. Oddly enough, there is a risk this complexity is not fully recognised in some companies, so assessing and redesigning the process to be compliant, efficient and effective is missed despite its critical role in the supply of product. This challenge exists whether you are a large pharma group or a smaller company, it is just then a matter of scale.

We’ll see in the next posts, the many risks the packaging, artwork and labeling process can represent to the smooth running of the business operations of a pharma company.

To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities

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Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities Book

Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.

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