Excellent Packaging Artwork Capabilities 7 – Supporting Processes

Excellent Packaging Artwork Capabilities 7 – Supporting Processes

The core processes described in a previous article defines how individual labelling and artwork changes will be carried out. Whilst this is absolutely critical to the success of the artwork capability in an organisation, it is not sufficient in itself to provide a complete capability. A number of support processes need to be in place to achieve this. These include:

  • Governance;
  • Performance Management;
  • Issue Management & Resolution;
  • Process Lifecycle Management;
  • Education, Training & Competence Management;
  • Information Technology Support;
  • Service Provider Management;
  • Project & Programme Management;
  • Forecasting & Budgeting;
  • Business Continuity Management.

Many organisations will find that they already have one or more of these supporting processes in place that can be adapted or extended in scope to include the necessary artwork process areas. In many instances, this approach is to be recommended, as the artwork capability does not necessarily need its own unique iteration of a supporting process.

There are a number of questions that need to be considered in making the choice about incorporating artwork into an existing supporting process or creating a separate artwork-specific iteration. These include:

  • Does a robust supporting process already exist elsewhere in the organisation which has a close fit to the supporting process requirements for artwork?
  • Is the existing process owned and managed by a part of the organisation heavily involved in the artwork process?
  • Would the owners of the current process consider artwork an appropriate extension of their scope?
  • Is the existing process governed by an appropriate steering team that will take fair account of the needs of the artwork process when considering changes to their process?
  • Is the artwork capability sufficiently small in scale to be successfully managed within another support process?

If the answer to any of the above questions is no, then careful consideration should be given to creating an artwork-specific support process rather than trying to force fit artwork into an existing process capability.

For a more detailed discussion on each of the supporting processes, please refer to our book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities.

This series of articles, taken from our book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities, describes the key capabilities required to deliver right-first-time packaging artwork in today’s environment. They also discuss potential future developments in the area to help the reader design any improvement activity with these in mind. Finally, they look at how an organisation can go about understanding how they need to adapt and improve their capabilities to meet their evolving business strategy and go about the often complex change-management journey to achieve it.

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