One very simple reason for inadequate proofreading being performed is that the appropriate tools are not available.
At it’s simplest level, we have come across situations where there was no way for the proof reader to print out documents at full size and perform the required technical dimensional checks.
More often, this situation arises when features like barcode and Braille are present in the artwork. In these cases it is necessary to provide validated tools to inspect these features and report to the proof-reader what is found.
Furthermore, when considering features such as barcodes, the process must ensure that both the information contained in the feature is correct (e.g. the product code) and the specification of the feature is correct, e.g. barcode type, cell size, modulation, quiet zones etc.
This is the thirteenth of a series of 15 blogs giving a view of the causes of proof reading errors. Please help me improve the thinking by adding your comments and share this with others who may have a view. To obtain an e-copy of our Top 15 Causes of Proof Reading Errors booklet, go to www.be4ward.com.