Packaging Complexity Management Tip 7: Standardise artwork templates and layouts

Packaging Complexity Management Tip 7: Standardise artwork templates and layouts

Are there standard templates and layouts for artworks?

Discussion

Standardising the brand image, packaging artwork design and component sizes, permits the use of standard artwork templates and layouts.

In this approach, global or regional templates can be created including all of the standard design content.  Areas for specific market or regional content can be provided on the artwork and these can be populated when specific local variants are required, either creating market specific artworks or as part of an on-line printing activity with semi-finished components.

This saves having to create a completely new artwork every time, which has obvious compliance benefits.  It also ensures that areas such as overprint areas are always in the correct locations.

Furthermore it facilitates using tools to automatically add content to the template and automatically create the artwork.

This is the seventh of a series of 20 blogs giving a view of methods to deal with packaging complexity. Please help me improve the thinking by adding your comments and share this with others who may have a view.

No Comments

Post a Reply