Packaging Complexity Management Tip 8: Minimise fonts, illustrations and graphical elements

Packaging Complexity Management Tip 8: Minimise fonts, illustrations and graphical elements

Are there defined standard fonts, illustrations, and graphical elements?

Discussion

Artwork content such as fonts, illustrations and other graphical content can provide hidden sources of complexity.  It is common for companies to build large ranges of content that needs to be stored, maintained and updated.

Proliferation of fonts may not seem significant, but licenses need to be managed and fonts need to be assured to ensure accurate replication across different platforms and machines.  It also results in dilution of the brand image.

To control fonts, a defined house style set of fonts should be mandated within the corporate and brand guidelines with clear processes for the introduction of new fonts.

Similarly, illustrations and graphical elements should be held in controlled libraries with standard images for particular uses.

This is the eighth of a series of 20 blogs giving a view of methods to deal with packaging complexity. Please help me improve the thinking by adding your comments and share this with others who may have a view.

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