Artworks often exist in a number of different forms, each one having subtle differences. Take for example the situation where a single artwork is used to create one or more print ready files for one or more printing machines. In this case the artwork, although ostensibly the same is actually two or more different artworks.
For reasons we discussed in (4), it is easy to assume that these different instances of the artwork are the same for all material purposes. After all, the printer’s artwork file only has some specific printer codes and markings added to it. Nothing in the artwork that will appear to the patient is changed. By now you will have realized that, even if the intent is not to change the artwork when creating these instances, it can happen by mistake.
Unless there is a validated method that prevents material changes to the artwork occurring, we would recommend that each time any iteration of the artwork is created that it is proofread appropriately.
This is the eighth of a series of 15 blogs giving a view of the causes of proof reading errors. Please help me improve the thinking by adding your comments and share this with others who may have a view. To obtain an e-copy of our Top 15 Causes of Proof Reading Errors booklet, go to www.be4ward.com.