Despite all the efforts you put forth to reduce trademark infringement and counterfeiting upon your brand; the fight continues. In today’s price-competitive marketplace, no brand is exempt from being counterfeited, and almost every brand is an equal opportunity target for counterfeiters on a global level.
With counterfeited products, knock-offs, grey market, and diversion activities still on the rise, your teams need to rev up their anti-counterfeiting, brand & trademark protection efforts.
With the ever-evolving capabilities the Internet affords counterfeiters, no longer can you focus all your anti-counterfeiting efforts toward border controls and brick & mortar illicit activities. In order to mitigate the effects of IP Infringement in the modern marketplace, you must effectively collaborate with a wide variety of IP and brand protection thought-leaders, In-House and Outside Counsel, investigation experts and many others; in order to combat the prevalence of global illicit trade pervading the WORLD wide web and overall marketplace.
For more information, follow the link to the event organizer website.
This event is not attended by Be4ward.