Brand Protection Challenges and Explications
It can be worth looking at how the counterfeiter actually works to defraud manufacturers of genuine goods and deceive the purchaser or general public at large. Certainly, different tactics that these professional criminals adopt to make money from counterfeit goods are today quite extensive.
As in recent years plenty of efforts have been done to eliminate the impact of anti-counterfeiting faced all around the globe. While there can be little doubt that the trend towards increased global sourcing in recent years has had many positive impacts for brand owners in terms of the availability and affordability of products.
GLOBAL BRAND PROTECTION INNOVATION PROGRAMME (GBPIP) is specially designed to cater the global security challenges faced by the brands.In particular, the issues of counterfeiting, product diversion, look-a-like goods (passing-off) and even unsafe imitations.
It include counterfeiting the entire product and its packaging and labeling, or the re-use of genuine Brands and labels with counterfeit products. It might be taking out-of-date or reject products and re-packaging them in a fake form to pass them off as good, or it might be the use of unauthorized or look-alike or registered brand names used with a counterfeit product . GLOBAL BRAND PROTECTION INNOVATION PROGRAMME (GBPIP) aims to unveil overt and covert brand security measures, Global Implementation of Anti-counterfeit Technologies, Overview of Analytical Technique, Recent Technologies, Serialization, Track & Trace and Significant Strategies to secure a brand.