As we discussed in the introduction, proofreading in the context of this discussion consists of a number of distinctly different types of checks. Furthermore, artwork typically contains information from many different sources.
We have observed many instances where individuals are asked to check a document, but when asked, they have little or no idea exactly what they are being asked to check. At best this results in several checks on the same information being performed. At worst, it results in elements of the artwork not being checked at all, with the inherent risk that errors will then make their way through to the finished product.
Another symptom of a lack of clarity in this area is that comments and requests for change come from people who have no accountability or responsibility for the element of the document being commented upon. This tends to lead to inefficient operations and extended lead times.
Therefore, it is essential that any individual asked to perform a proofreading activity is clear exactly what they are being asked to check. Furthermore, it should be recognised that it is highly likely that different people will be required to check different things during the overall proofreading and approval process.
This is the second of a series of 15 blogs giving a view of the causes of proof reading errors. Please help me improve the thinking by adding your comments and share this with others who may have a view. To obtain an e-copy of our Top 15 Causes of Proof Reading Errors booklet, go to www.be4ward.com.