Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. We start this series of posts of 10 Key Learnings for Artwork Improvement Projects with the topic of compelling urgency.
Key Learning 1: Compelling urgency – Ensure business benefits are clear and a sense of urgency is built
Getting the necessary resources to implement any program is vital to its success. In most organisations, competition is strong for those resources, so the need to act now needs to be compelling.
The majority of pharma and biotech artwork improvement programs are ultimately justified on the basis of reducing compliance risk. Therefore, for senior management to buy-in to the need to act, a compelling link between artwork issues and compliance failures and/or near misses needs to be established. Establishing this link will normally require a significant amount of effort to gather information related to issues and analyse their true root causes. You should be prepared for the fact that, in some cases, labelling and artwork do not turn out to be the root cause of the issue.
Furthermore, even if this cause and effect link is clear, it is also key to ensure the urgency of improvement is clearly established in the minds of the decision makers. A currently unacceptable compliance performance, particularly one which trending in the wrong direction, will help prioritise the proposed improvements. Alternatively, a significant change in circumstance or environment which may lead to compliance issues in the near term can also be compelling. An example of the latter might be the merger of two companies.
Simply establishing the rational reasons for change and its urgency are not enough in many organisations. Considerable time and effort is then often required to engage the many stakeholders across the organisation and help them understand the implications of the risk presented and prioritise the proposed change initiative.
Do you think your project has whatever it takes to stand out? Please share your thoughts.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.