Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. After compelling the stakeholders across the organisation with the risk and prioritization of the project, we continue this series of posts of 10 Key Learnings for Artwork Improvement Projects with the topic of the importance of the Senior Management Sponsorship.
Key Learning 2: Sponsorship –Have you got the right Senior Management sponsorship for your project?
We talked about establishing a compelling reason for action in the last article in order to ensure your artwork change program is approved. However, once approved, the challenges to maintaining momentum and delivering success do not stop. Many significant change programs are subject to a continuous stream of organisational resistance that takes 1Smany forms. It is for this reason that identifying the right senior sponsorship is key.
Sponsors are senior individuals who are passionate and knowledgeable about the change, and have the seniority and influence to continuously champion the change across the organisation and help navigate through the inevitable storms of significant issues and resistance that are bound to occur.
Typically, a sponsor will come from one of the functions most involved in the labeling and artwork process, the likes of supply chain, quality, regulatory or commercial.
Once a program has secured a sponsor, they need to find ways to keep the sponsor informed, engaged and interested in the program, so that they will continue to actively champion the change.
Have you secured a sponsor? How are you keeping them passionate about the change? Please share your thoughts.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.