Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. After detailing why it is so important to communicate well and across the organisation, we continue this series of posts of 10 Key Learnings for Artwork Improvement Projects with ensuring to implement a clear roadmap to deliver a coordinated program.
Key Learning 5: Roadmap – Ensure there is a path to deliver solutions. Involving the right groups in delivery
An Artwork Program usually is a compound of multiple projects that need to be orchestrated through a coordinated program. To keep each project going, you have to define all the members’ roles, clearly stating who’s doing what. It is critical to integrate all the relevant parts of the extended organisation and there should be no doubt that they will be held accountable for delivering their assigned components.
The artwork projects can be held over a very long period of time. With a number of people involved in so many projects, there is a great risk of losing track of the scope defined at the beginning, leading to not delivering the outcomes that were expected. Stating clear scope and boundaries for each project helps to remove any ambiguity that can rise over time on what has to be done by each team member.
Define your program like a journey, being clear on every step of the way. You have to know where you go right from the start to deliver the right solution at the right time. This trip has to focus on each step along the way putting the most important improvement first. To get going, the trip needs fuel. It is critical to provide the travelers with the right resources at the right moment along the path to arrive on time and also at the right place as it was defined at the beginning of your Artwork programme journey.
Taking the trouble to shape all your projects with clear scopes and roles assigned for all participants in an Artwork Programme help them to understand the changes taking place and fulfill their active part in the realization of the project.
Have you got experience, good or bad, of developing future state designs and how they were subsequently implemented? If so, share your thoughts here.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.