Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. After ensuring to implement a clear roadmap of your project, we continue this series of posts of 10 Key Learnings for Artwork Improvement Projects with the topic of maintaining the momentum throughout your project.
Key Learning 6: Keep momentum – How will you maintain interest to keep your program going?
We have already defined our Artwork Implementation Project as a long journey and demonstrated it was critical to provide the right resources at the right time. Such a long timeline can lead to Management losing their focus to get the programme to the finish line, leading to discouragement among the project teams. To avoid that, some tactics can help to keep your program going no matter the challenges met along the way.
As a living creature, an organisation is always in movement and modifies its priorities to adapt to its ever evolving environment. These external pressures can distract the leadership leading to pull on resources from your project to reassign to the new identified priorities. An Artwork project is always complex and represents difficulties to overcome and new technologies to implement. These issues usually create concern, sap the energy of the team and reduce the focus on what has to be achieved. It is critical to keep showing the leadership and the teams the improvements already delivered to maintain energy and optimism.
To maintain momentum during the implementation and avoid the risk of seeing your project stall, shape your project with short-term milestones. These steps coupled with well-defined deliverables generate a sense of achievement during the project and look less daunting to the team members involved in the project.
These smaller steps enable such a big project to adapt to the new priorities set by the organisation, giving your Artwork Programme a better chance to be implemented with success.
Have you got experience, good or bad, of developing future state designs and how they were subsequently implemented? If so, share your thoughts here.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.