Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. Following on from the previous article on ensuring focused and accountable leadership and the holiday break, we continue this series of posts on 10 Key Learnings for Artwork Improvement Projects with the topic of ensuring there is effective cross-functional governance.
Key Learning 8: Governance – Ensure there is effective cross-functional governance
We have now a pretty good idea of the main components of the structure and content of an artwork improvement programme. The cross-functional nature of it involves all kind of stakeholders located in different organisations and countries. This represent a big challenge to get a sound project correctly delivered.
Many parts of the organisation, very different from one another, such as Supply Chain, Marketing, Quality, IT, Regulatory and Third parties have their own needs and objectives in an Artwork project. Not only they have to own their specific part of the program, they have also to be held accountable for delivery. Decision making must ensure these disparate needs are considered in the management of the Artwork project.
Use of an appropriate Governance structure will help to gather these functions together and ensure their different needs are identified and represented appropriately. The Governance will have to integrate the functions in a cohesive way to maximize the outcome of the Artwork project and its adoption by the entire organization.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.