Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. After ensuring there is effective cross-functional governance, we continue this series of posts of 10 Key Learnings for Artwork Improvement Projects with the topic of selecting your solution partners carefully.
Key Learning 9: Partners – Select your solution partners carefully
We are now pretty much near the end of our journey and we have to talk about the solution partners being established as part of an Artwork implementation program. They include translation firms, consulting firms, IT solution providers and graphics houses. After spending a lot of time on designing the solution that fits your organization needs, the time has come to pick the right providers that will support your vision for a long time.
Choosing the right partners can be very daunting to serve the best interests of the organisation in the long run. Therefore, using appropriate criteria and evaluation processes are critical to make sure that you have qualified and agree decisions on the partners that will ensure the ongoing successful performance of your overall Artwork Service. Keep also in mind the level support needing to be provided during and after the implementation of the improvement program as per your contract with your solution providers, both from them to your company and from your company to them. The relationship with a solution provider needs to be a partnership to make it successful in the long run.
One of the most common errors is to have selected a solution provider and then try to force-fit it into the Artwork program with strategy and business cases that are extrapolated backwards to permit this. The vision must be initiated directly from the organization’s strategy for its future development and not the other way around and most of all be capable of standing the test of time. Keep this in mind, when the time comes to select the most appropriate solution partners for your Artwork service.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.