Like all significant change activity, many artwork improvement programmes commence, but not all are successful.
We have learnt many lessons from our involvement in numerous labelling and artwork improvement projects that we believe are key to ensuring success. After ensuring there is effective cross-functional governance, we continue this series of posts of 10 Key Learnings for Artwork Improvement Projects with the topic of making sure the new ways of working stick.
Key Learning 10: Sustainability– Make sure your solutions stick
This is it. Everything is in place and you have passed all the hurdles along the way to implement your Artwork Program and you think your job is finished? Not so fast, now you have to see all the hard work put into implementing new solutions and new processes lasts and is adopted by all the stakeholders and ensure that the old ways of working are disabled.
They say ‘old habits die hard’. We have seen on pretty much all the Key Learnings such as the Key Learning 7 that the change management factor is really strong in all the aspects of implementing a new Artwork Programme. New ways of doing things is scary and unsettling for everybody. Therefore, the need to ensure that changes are sustainable is key to make the project a success. To do so, a list of key components must be addressed.
After implementing the changes, you have to ascertain people understand and agree to this changes, this new ways of working and behaviours are modeled and rewarded. The processes have to be built into technology solutions and measures must demonstrate successes of the changes introduced. Appropriate support capabilities need to be established – where do users go when they need help or discover things that don’t work as envisaged? Finally, the old ways of working must be completely disabled. All of these elements can be achieved by architecting the project from design, through implementation, to operation to consider your implementation a real success.
We hope these key learnings will help you and wish you the best for your Artwork programme implementation.
To help you in your Artwork Improvement Program, you can also find useful information in my book Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Should you have any questions about this or any other of my blogs, or would simply like to request a copy of my booklets, please don’t hesitate to contact me directly on my email.