Are you maximising the opportunities to combine changes to minimise the frequency of changes to components?
The concept of ‘bundling changes’ is the grouping of multiple different changes affecting the same pack or component together to change the pack only once.
An analogy that many of us are familiar with is that of road repairs. How often does the water company dig the road up one week, for the gas company to come and dig it up again a week later? The purpose of bundling changes is to minimise the frequency of change to components by coordinating changes together.
To be able to do this, you need to have an understanding of all of the parts of the organisation where changes can be triggered from, and a single shared forecast of required pack changes for each product. This is often maintained by the product strategy team, giving visibility of who wants to change what and when.
It is also necessary to understand which changes have mandatory timelines and which changes have latitude in timing so that they can be combined. One of the biggest challenges in managing bundled changes is keeping dependencies aligned, particularly if some of the deliverables are outside of your control.
To assess how well you are managing to bundle changes, measure the frequency of change for each brand, country, SKU and component type to look for opportunities to improve.
This is the tenth of a series of 20 blogs giving a view of methods to deal with packaging complexity. Please help me improve the thinking by adding your comments and share this with others who may have a view.