Serialisation legislation will require new capabilities to be implemented across many different functions of a typical company.
The most obvious include:
- Regulatory and legislative management and government affairs who will have to understand new emerging requirements and represent the company in external influencing and governance bodies.
- Packaging operations, where serialisation will have to be applied to the product packaging at one or more lines.
- Distribution operations, where In the more complex serialisation models, this operational impact will extend into these operations in central and/or local markets, where information on individual sale and shipment transactions needs to be gathered and added to the serialisation information.
- IT, particularly for the more complex track and trace models, where significant IT capabilities will be required to manage serial numbers and tracking information related to the product and its movement.
The serialisation strategy of a company and the resultant serialisation service that delivers and maintains the capabilities required, needs to ensure that the requirements of legislation are thoroughly understood and that appropriate capabilities are defined to meet those needs. These capabilities must then be implemented effectively in a timely manner to ensure product supply is maintained. Once serialisation capabilities become available, companies can then look to leverage them for product security and other benefits that are not directly driven by legislation. The following is a series of tips for developing and implementing your serialisation strategy.