The essential resource for implementing sustainable packaging labelling and artwork capabilities. Foreword by Steve Richmond, Head of Global Packaging, AstraZeneca. The knowledge and expertise contained in this book will help you to understand and deliver the right mix of packaging artwork capabilities for your organisation, in a shorter period of time, at lower cost and with signiﬁcantly less risk. Inside you will ﬁnd in-depth discussion on the following topics: The importance of artwork capabilities in delivering today's business strategy, the causes of artwork errors, detailed discussion on each of the elements which go to make up the overall artwork capability, including: business processes; education, training and competence assessment; organisation design; technology and outsourcing, making sustainable improvements happen and future developments.
Artwork Process Book Review … Must Read!
I approached reading this book with a touch of scepticism having been in the Artwork creation space all my working career, however I can confirm that it is a ‘must read’ for anyone associated with Packaging Labelling and the Artwork creation process.
Packaging and artwork creation presents a significant compliance risk and is critical to deliver a business strategy. As regulations change and adherence increases, product portfolios grow, routes to market get more complex and global in scale. Only a best-in-class, agile artwork development process will ensure your products are in market. As one senior VP of Labelling emphasised “without compliant packaging and labelling, you cannot sell your product in a market”.
Whether you are a VP or Director of Global Labelling, Artwork Manager or heavily involved in the review and approval process, this book offers an informed perspective on both the Artwork right-first-time process and the governance of cross-silo interactions and accountabilities. Although the book focuses on the Pharmaceutical sector, I can confirm it provides recommendations that benefit all sectors.
For those developing or supplying Artwork & Labelling solutions, it offers great insight and a set of high-level requirements for fundamental features that are often overlooked by vendors viewing a business from an external perspective.
When discussing the pitfalls of human proofreading, it uses one of the best renditions of Cambridge research to evidence that the human brain can decipher words even when the middle letters are scrambled. “Cna yuo raed tihs? 55 plepoe out of 100 can. The author provides a paragraph in this style to illustrate the importance and accuracy supporting text verification software can bring.
There are other areas around governance, defining KPI’s, budget planning and business continuity that are often neglected by writers on this subject. It also touches on what I believe will be the next major evolution in the artwork and labelling space, eLabelling or off-pack messaging.
Finally, there is an informative chapter on making it happen and confirming that excellence is achievable.
As stated in the opening paragraph, this is a ‘must read’, but why not make up your own mind.
Review by Ashley Goldie, former MD of Kallik Ltd. - October 2020